World Book Night launches Road to Reading

World Book Night, the annual celebration of reading organised by The Reading Agency, is launching the Road to Reading. A 10-week initiative that challenges you to read for 30 minutes each week and see what a difference it makes to your life.

The challenge kicks off on World Book Night, during the Reading Hour (7-8pm) on Sunday 23rd April. Sign up to Road to Reading here.

With benefits including boosting self-esteem, supporting mental health, sparking curiosity and connecting us to others, regular reading is a vital tool for social and personal change. Adults who read for just 30 minutes a week are 20% more likely to report greater life satisfaction, 52% more likely to feel socially included and 57% more likely to have better awareness of other cultures.

Perfect for those who used to read more but now struggle to find the time, or readers who haven’t picked up a book in a while, the Road to Reading invites everyone to pledge to read every week for 30 minutes, for a 10-week period. Regular readers are invited to join in by signing up and logging their reads, with survey insights feeding into a national study into reading and life satisfaction. The Reading Agency hopes that reading lovers will help to sign people up to take part, supporting our mission to get the nation reading!

To anyone taking part, The Reading Agency will be then sharing weekly tips, useful advice, reading recommendations and more, aimed at helping participants along the way. There will also be ideas for shorter reads from the Quick Reads series, and social media assets for people to share their progress with friends and family.

Together with the whole nation, The Reading Agency will be inviting participants in the Road to Reading to tick off their first 30 minutes of reading then, spending time with a good book and inviting others to do the same.

Karen Napier, CEO of The Reading Agency, said:

The Road to Reading has launched! This World Book Night initiative will be a valuable tool for those new to reading or getting back into the swing. We hope that we can sign up as many participants as possible to feed into the national study and give us valuable insight into how reading habits are formed.”

For more information, please visit the World Book Night website.

Follow the latest developments on social media via:

@WorldBookNight @ReadingAgency / #WorldBookNight #ReadingHour

The Reading Agency

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