Bus passengers in Southend, students at Highlands College in Jersey and cleaners and teaching staff at De Montfort University are just some of the people being recruited for this year's Six Book Challenge.
The Six Book Challenge is being used in a special project in ten young offender institutions (YOIs) thanks to Booker-winner Julian Barnes choosing The Reading Agency for the Clarissa Luard Award when he won the David Cohen Prize last year.
"The thing that meant the most to me about the Six Book Challenge was actually enjoying the content of the books that I read. I found the Challenge focussed and informative and I would recommend anyone to do it."
We're very pleased to announce that in 2013, less confident readers in Wales can choose whether to take part in Welsh or English or a mixture of both. Thanks to support from the Welsh Government and Welsh Books Council, we're delighted to offer bilingual materials for the Six Book Challenge in Wales for the first time.
The following is an excerpt from the speech Miranda McKearney made at the LGA annual culture, tourism and sport conference - Going for growth: boosting the economy through culture, tourism and sport on Thursday 8 March. A full version of the speech can also be downloaded.
Parents who want to encourage their children to read more will be relieved to hear that it needn't cost them a penny.
In a Reading Agency survey of 1,110 children aged 4-11 over a fifth (22%) selected visiting the library as the action most likely to make them want to read, compared to less than 2% saying that reading a book on an ipad or kindle was the thing most likely to make them want to read.
This week we launch our 2013 Six Book Challenge, our annual initiative to help tackle the UK's continuing skills deficit by inspiring people across the UK to build their literacy skills and feel more confident about reading.