Boots UK will support the Reading Well Books on Prescription for dementia initiative in North Wales with two special events in Denbigh and Colwyn Bay Libraries.
Recent studies estimate that there are between 38,444 and 55,829 people living with dementia in Wales and by 2021, the number of people with dementia across Wales is projected to increase by 31% and by as much as 44% in some rural areas.
The scheme has been developed to support people with dementia and their relatives and carers by providing an expertly curated booklist, which includes information and advice for people living with the condition, as well as fiction, memoir and photographic books used in reminiscence therapy.
During the event, themed activities such as a bilingual reading group session and a reminiscence group session with books recommended as part of the campaign were held.
As part of Boots' involvement in the initiative, posters and leaflets with information on how the Reading Well programme works, where to get help as well, and the list of recommended books, will be available in 103 Boots stores and pharmacies.
Chris Feliciello, Pharmacy Affairs Manager, Wales Boots UK, said: "Over the past few years we've continuously demonstrated our commitment to making our stores in Wales more Dementia Friendly through our partnership with the Alzheimer's Society. We are pleased to be embarking on the fantastic Reading Well Books on Prescription for dementia initiative by The Reading Agency and helping our customers and colleagues increase their awareness of the condition through information available in stores."
Debbie Hicks, Creative Director at The Reading Agency, added: "A dementia diagnosis can be a difficult and lonely experience for all concerned. Reading Well Books on Prescription for dementia provides helpful reading material available in the safe and trusted space of the local library, supporting people to live well, manage caring responsibilities and connect with the experiences of others.
"We are delighted that Boots is supporting the scheme by stocking leaflets and posters in every store in Wales, enabling these brilliant books to reach more people and build dementia friendly communities."
For more information, please contact Boryana Kermenova at the Boots UK Press Office on 07887 056201 or email Boryana.Kermenova@wba.com