Join the Winter Mini Challenge!

What is the Winter Mini Challenge?

The Challenge encourages children to keep up their reading habits over the winter holidays, with a free-to-access website featuring rewards and incentives for reading and reviewing books.

This winter we are very excited to announce a return of the Wild World Heroes!
The Reading Agency teamed up with WWF UK for the Wild World Heroes Summer Reading Challenge – exploring nature and action for the environment through reading. Now the Heroes are back to help with the Winter Mini Challenge!

Join the Wild World Heroes as they embark on an Arctic adventure to find out about the creatures that live there. You will find out about the environmental issues facing this remote place and might even spot a narwhal or two.

We’re excited to announce that this year’s Winter Mini Challenge will run from Wednesday 1 December and finish on Sunday 16 January 2022.

Why is the Challenge important?

Over the school holidays children can experience a ‘dip’ in reading skills and learning. With the persistent disruption to education caused by Covid-19 this is predicted to have an even greater impact on learning loss. We hope the Winter Mini Challenge can provide reading encouragement and fun for children and families.

How can children take part in the Winter Mini Challenge?

The Winter Mini Challenge is run through our year-round children’s website.

To take part, children simply read three books or more – these can be any books of their choice. Every time they finish a book, they add it to their Challenge website profile and leave a short book review.

Reaching their online reading goal will unlock a special virtual badge and a new Wild World Hero certificate to print off and keep!

You will also be able to find fun activities, videos and reading recommendations, plus an exciting competition.

Children can visit the Winter Mini Challenge website at from 1 December 2021 to start rating and reviewing their books and enjoying the online activities.

Get involved

Visit our online Shop to download your free Winter Mini Challenge resources pack. The pack includes a brand-new Completer’s Certificate, so you can celebrate reading achievement in your library, school, reading group, activity club, or at home. You will also find a brilliant Arctic-themed Reading Record and Activity Sheet for children to enjoy!

Alongside these, there is a Promotional Poster and our Communications Toolkit packed with social media assets and suggested copy so you can build excitement amongst your young readers.

You can keep up to date with all of The Reading Agency’s latest children’s activities and offers by following our Summer Reading Challenge page on Facebook or following the hashtag #WMC2021.

The Reading Agency

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