In 2020, The Reading Agency's mission of tacking life's big challenges through the proven power of reading motivated us to ensure as many children and families as possible had access to the Summer Reading Challenge. By developing a digital Challenge platform in six weeks and working with libraries, publishers and other partners to deliver physical Challenge packs, the Silly Squad-themed Challenge was available to support children to continue to read for pleasure over the summer.
In our family survey, parents/carers told us about the impact that Silly Squad participation had on their family:
100% said their child maintained or increased their enjoyment of reading.
99% said their child maintained or increased their reading confidence.
58% said that taking part helped their family cope better during lockdown and social distancing.
46% said their child read more than before.
46% said their child read different types of books.
22% said they used the library more as a family, including digital use.
The Summer Reading Challenge 2020 in numbers
2,200,285 → During the Challenge children borrowed over 2.2 million library books (incl. 459,696 eBook/audio titles)
2,096,794 → Total reach of posts on the Summer Reading Challenge Facebook page during the Challenge
1,222,164 → The Summer Reading Challenge website had more than 1.2 million page views
527,354 → We reached a total of 527,354 children and families in 2020 through public libraries, schools, community partners and our digital platform. This includes:
- Over 48,000 children taking part in the Challenge in person through their local library.
- Nearly 79,000 children taking part via the digital Challenge platform.
- 313,500 packs gifted to families in need via Arts Council Bridge organisations, schools, hospitals, food banks, prisons and community groups.
- An additional 86,937 packs distributed by public libraries within their local communities.
364,692 → The number of books logged through the digital Challenge platform
260,000 → HarperCollins donated 260,000 books to be distributed with Challenge packs
245,068 → Over 245,000 children and families attended virtual or in-person Silly Squad library events
117,384 → The total active users of the Challenge website, new and returning!
73,943 → Total engagements with posts on the Summer Reading Challenge Facebook page during the Challenge
4,080 → Over 4,000 children became new library members as part of Silly Squad
1,647 → Library branches delivered Summer Reading Challenge activity in 2020
208 → Children read over 100 books each and seven read over 200
190 → Library authorities across the UK supported the Challenge in 2020
68 → Books in the official Challenge Book Collection, representing 31 publishers, 66 authors and 54 illustrators
54 → 54% of Challenge participants were girls and 44% boys
39 → At least 39% of participants completed their personal Challenge
3 → We welcomed 3 new funders in 2020 - Kusuma Trust, Hedrin and OverDrive
We and our partners ensured all children could access the Challenge so that no one was left behind.
Visit the Summer Reading Challenge website.