For World Book Night 2014 we placed great emphasis on the 35% of the adult population that doesn't read for pleasure, and our evaluation results show that our volunteer givers are just as committed to helping this demographic develop a love for reading.
Key statistics and achievements from 2014
This year, 10,000 volunteers gave away our 250,000 specially-produced World Book Night books. Of these, 171,702 were given away by individuals, who each passed on 18 copies of one of our titles after collecting them from one of the 2,453 library and bookshops collection points around the UK and Ireland.
Almost 80,000 books were given away in Institutions, including prisons, schools and colleges, libraries and homeless groups. This represents nearly a third of the total number of books being given away to this audience, and is a really effective way of getting books into the hands of those who need them most.
A total of 5,726 of our volunteers (5,299 individual givers and 427 people who gave books in institutions) completed our evaluation survey, responding to questions about their overall experience, who they gave their books to and whether they felt able to reach those who don't regularly read.
Our volunteers' experience
An average of 98% of all volunteers rated their overall experience of being a World Book Night giver as 'excellent' or 'good', and we were thrilled that an average of 93% felt that they were able to reach people who don't regularly read for pleasure or own books.
Almost all think that it's a positive thing that a national charity is now behind World Book Night, with 4,173 people (73%) saying they'd like to be contacted about further volunteering opportunities including receiving information and offers from our Reading Groups for Everyone website.
"Without exception each person I asked, who told me they hardly read much anymore, was thrilled to receive a book. They were surprised and incredulous that they were being given a new book for free. In return I received hugs and smiles. A young mother told me she often bought books for her children but never read herself anymore, she seemed genuinely excited at the thought of having a book to read for herself." Amanda
World Book Night and reading communities
World Book Night brings opportunities for libraries, bookshops and other cultural venues to play a creative role in community participation and cohesion, as well as introducing new customers and people who attend events. 98% of volunteers rated the experience of collecting their books from their local library or bookshop as 'excellent' or 'good', saying that staff were enthusiastic about World Book Night and/or that they received great customer service. 86% intended to return to their library or bookshop collection point to borrow or buy books in the future.
More than 200 people have completed our topline recipient survey, the starting point for our broader analysis of those who received World Book Night books, which we'll conduct in 2015 thanks to a grant from the Paul Hamlyn Foundation.
98% of those surveyed said that they were pleased to have been given a World Book Night title as a gift, and 83% said that receiving the book will encourage them to read more. 84% said they'd already talked to other people about the book they received, again demonstrating that World Book Night really does help to build reading communities and gets people chatting about books.
Read the full evaluation report
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