The Booker Prizes reveals new data on who is reading translated fiction

Who is reading translated fiction?

The Booker Prize Foundation, working from newly compiled data from Neilsen, has found that readers of translated fiction in the UK are significantly younger than fiction readers generally.

Published in April 2023, the latest data compiled by Nielsen for the Booker Prize Foundation revealed important insights into the purchasers of translated fiction. These important findings will allow the industry to better market and appeal to this group, further pushing these titles into the public consciousness and promoting translated fiction and its power to transcend borders and boundaries through reading.

The study revealed a number of interesting findings about purchasers of translated fiction.

How many translated fiction copies were sold in 2022?

  • In 2022, over 1.9 million copies of translated fiction were sold in the UK, an increase of 22% on 2021.
  • Almost half (47%) of the top 30 selling translated fiction titles of 2022 in the UK were translated from Japanese.

Who is buying translated fiction?

  • Nearly 1 in 2 translated fiction buyers in the UK (48%) are aged between 13 to 34 years old, with retirees making up 8% of the translated fiction market.
  • Nearly 1 in 2 translated fiction buyers in the UK (48%) are male, compared to just 32% male fiction buyers.
  • Translated fiction buyers are more than twice as likely to purchase non-fiction books.

You can read more about the report and its findings here.

The International Booker Prize

The winner of this year’s International Booker Prize was be announced on Tuesday, 23 May, as Time Shelter, written by Georgi Gospodinov and translated by Angela Rodel. You can find out more about the winner here.

The Booker Prizes asked the International Booker Prize 2023 judges to explain what impressed and delighted them most about each book on this year’s shortlist – and why they are relevant to today’s world. Read why they think you should read the International Booker Prize 2023 shortlist.

Find out more about the International Booker Prize and all of the previous winners as a way of celebrating translated fiction with your reading group or organisation.

You can also find out the six things to know about the 2023 shortlist, as well as discovering reading guides to accompany this year’s shortlist including this year’s winner Time Shelter.

The Booker Prizes – Book of the Month

For over 50 years, the Booker Prizes have celebrated the world’s most outstanding fiction, whether written in or translated into English.

Each month they’ll be a shining a spotlight on a different book from the Booker Library, and sharing reading guides, extracts, opinion pieces and competitions.

The June Book of the Month is The Long Song by Andrea Levy.

Find out more about the Book of the Month in this article.

Get involved

  • For librarians and teachers, we have a free promotional pack to help you celebrate the International Booker Prize available in our shop
  • Your reading group can select one of the shortlisted titles for your next reading group pick! You can find reading guides to support your discussion here
  • Have you read any of the shortlisted books or this year’s winner? Share your thoughts with us on Twitter and Instagram using #InternationalBooker2023, or click on a title above to leave a review

Award-winning storyteller Danyah Miller announces Gala Performance of Michael Morpurgo’s I Believe in Unicorns and West End summer season

Award-winning storyteller Danyah Miller today announces a unique Gala Performance of her acclaimed production of I Believe in Unicorns, based on the story by the best-selling children’s author Michael Morpurgo, to celebrate The Reading Agency’s 21st birthday. As part of an exclusive audience experience, Michael will join Danyah on stage for a post-show talk at the Gala on Sunday 9 July at the Lyric Theatre, with all profits being donated to The Reading Agency.

Following on from the Gala, this new production of I Believe in Unicorns opens at the Apollo Theatre for a six-week summer season on 31 July, with previews from 27 July, and plays until 2 September.

Danyah Miller said: “I’m passionate about sharing stories with families because I’ve seen first-hand the positive effect stories have in our lives. I am thrilled to be bringing this magical show back to the West End in its 10th anniversary year, and to support the ground-breaking work of The Reading Agency with our Gala. We look forward to a new generation of children discovering this story for the first time.”

Karen Napier MBE, Chief Executive of The Reading Agency, said: “It is really exciting to mark our 21st birthday with this performance of Danyah’s enchanting show, and we are immensely grateful to the team for their generous donation of the proceeds. The Reading Agency works closely with public libraries to bring the power of reading to people and this inspiring adaptation of Michael Morpurgo’s wonderful book celebrates everything that libraries do to support children’s imaginations.”

Michael Morpurgo added: “Danyah is one of the great storytellers in this country – she brings stories to life in the most enchanting way. See her in full flow on stage, and you never look away. She invites her audience to join her in the story, and seven years of age or seventy, we go with her.”

Danyah Miller Storyteller Ltd presents
I BELIEVE IN UNICORNS

Lyric Theatre
Gala Performance
Sunday 9 July at 2.30pm

Apollo Theatre
27 July – 2 September
Press performance: Monday 31 July at 2.30pm

I Believe in Unicorns is adapted for the stage by Danyah Miller and Dani Parr; performed by Danyah Miller; directed by Dani Parr; designed by Kate Bunce with lighting by Will Evans; sound by Martin Thompson and projection by Arnim Friess 

Bringing Morpurgo’s treasured story to life, this interactive and enchanting show is set in a library full of books that hold more than stories within their pages.

I Believe in Unicorns tells the tale of the power of books, and the bravery of eight-year-old Tomas who hates reading and school. The young boy’s world is turned upside down the day he meets the Unicorn Lady in his local library and embarks on a spellbinding journey…

The Gala performance is a one-off event for families which includes a performance of the award-winning production, followed by a post-show talk with Michael Morpurgo who will join Danyah Miller on stage with other special guests.

In addition to a raffle on the day with prizes including a family ticket package at the Unicorn Theatre, tickets to Matthew Bourne’s Edward Scissorhands, tickets to The Old Vic’s press night of A Christmas Carol and a Fortnum and Mason’s hamper, young audience members can take part in a special book swap and bring along a favourite pre-loved children’s book (for ages 6 upwards) to form part of the stage set. After the show, children will be invited to swap their book for another and choose a new story from the library to take home with them.

Premium ticket options for the Gala include:

  • £60 – Pre-Show Reception + Goodies Package
    A pre-show reception including a glass of Fortnum and Mason’s fizz for adults and ice cream for children, a family goody bag, complimentary programmes and a post-show Q&A with Michael Morpurgo and Danyah Miller.
  • £45 – Ticket + Bag of Goodies per family
    A bag of goodies includes a complimentary programme, a hand-crafted The Secret Garden ‘Story-in-a-Box’ home experience and a post-show Q&A with Michael Morpurgo and Danyah Miller.

All profits for the Gala Performance are being donated to The Reading Agency to support the work of the national charity tackling life’s big challenges through the proven power of reading.

Book tickets here

The Reading Agency

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